Our destination

A destination for wine lovers but not only…


Immerse yourself in the heart of France, where the vineyards of the AOC Sancerre, Pouilly & Pouilly-Fumé and Coteaux du Giennois flourish in an exceptional natural setting.

This wine-growing territory, nestled on both banks of the Loire Valley, offers wines of incomparable quality and finesse, recognized worldwide, while offering you unusual experiences. Come explore and taste these treasures of the Loire Valley, where each bottle tells the story of a unique terroir and ancestral know-how.

A picturesque landscape where the wild Loire crosses a wooded hilly landscape, dotted with meadows, crops and vineyards, you are on the Destination Sancerre Pouilly Giennois.

Experience the destination


For those curious about history, villages and small towns offer a rich historical heritage consisting of castles, churches, picturesque alleys, gardens… The most remarkable are Sancerre perched on its picturesque hills, Briare city of enamels and canals, Pouilly-sur-Loire the charming, Gien creative and historical city, and Cosne-Cours-sur-Loire the ligérienne.

For active and nature lovers, many activities allow you to discover breathtaking landscapes: hiking trails, bike routes, including the EuroVéloroutes La Loire à Vélo (EV6) and La Scandibérique (EV3), canoeing, ballooning, educational farm, It’s Wine Time tasting experiences

For gourmets, the delicatessens, restaurateurs and local producers offer a glimpse of the local gastronomy and its local products, including the famous Crottin de Chavignol cheese.

And without forgetting, for wine lovers (or no), the multitude of wineries and cellars throughout the destination open their doors and offer meetings with passionate winemakers, ready to reveal the secrets of their nuggets in bottle. Delicious tastings await you, allowing you to appreciate the richness and diversity of the Destination’s wines. Here, the world-famous wines and wines to discover rub shoulders with each other.

Whether you are a wine lover, nature lover or simply looking for an escape, the Destination Sancerre Pouilly Giennois will seduce you with its authenticity, its terroir, its history and its lifestyle.


Consult here the list of the destination’s partners (vineyards and touristic business) and also activities and events to experience throughout your stay here !

One destination with 4 protected vineyards (AOC)

Coteaux du Giennois

The destination map

Explore the destination and our approved partners


The Pouilly-Fumé and Pouilly-sur-Loire vineyards lie on the right bank of the Loire in the Nièvre département. The designation only makes white wine from the following grape varieties:

  • Sauvignon blanc for the Pouilly-Fumé designation
  • Chasselas for the Pouilly-sur-Loire designation
  • On clay-silica soil.

The vineyard covers almost 1379 hectares with 135 producers.


The Coteaux du Giennois AOC covers almost 50km on the north bank of the Loire, between Gien and Cosne-cours-sur-Loire.

The designation makes white, red and rosé wine from three varietals: Sauvignon blanc for white Coteaux du Giennois and Pinot Noir and Gamay for red and rosé Coteaux du Giennois.

The vineyard covers 179ha with 34 producers.


Sancerre is a hilly region bordered by the left bank of the Loire. The designation lies in the heart of France in the Cher département and makes white, red and rosé wine in three main terroirs. From west to east, they are:

  • “terres blanches” (clay-limestone)
  • “caillottes” (chalk)
  • clay-silica soil

The Sancerre vineyard covers 3007 hectares with 285 producers.


What is the Vignobles & Découvertes label?

The Vignobles & Découvertes label is awarded to a wine tourism destination by Atout France (the French Tourism Development Agency) for a period of 3 years. This label aims to develop networking, promote the emergence and promotion of qualified products in line with the new expectations of tourism customers sensitive to wine tourism. The label allows the end customer to facilitate the organization of his stay and to guide him on qualified services.

In the heart of the Centre-Loire, the Destination Vignobles & Découvertes Sancerre Pouilly Giennois works in collaboration with tourism and wine stakeholders to offer you a qualitative offer, attractive and complete around the discovery of the appellations and vineyards of the destination.

People photo ® Pierre Mérat ; tree & vineyards photo ® Pierre Mérat ; vineyards & Loire photo ® Pierre Mérat ; vineyards during autumn photo ® Lucie Aubert ; vineyards & Sancerre photo ® Pierre Mérat